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Event Details
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Troy Bullock
Tabs Direct
|
How To Get Double Digit
Response Rates With
Variable Data Printing
Thursday, April 8th
Polo's Signature Restaurant
|
Are You Tired Of 1% Response Rates?
For some direct mail campaigns a 1% response may provide an acceptable ROI, but for many of us, it simply will not do.
We need our campaigns to garner increasingly better results in order to maintain profitablility.
"One Size Fits All" Doesn't Work Anymore
Many of us have found that simply relying on what has worked in the past is not working in the New Economy.
Direct marketers must be forward looking with their approach to advanced strategies to remain competitive. They must embrace the benefits of detailed database segmentation and craft relevant offers that speak directly to those segments of their customer and prospect lists.
Enter, The Digital Revolution
Variable Data Printing (VDP) promises direct marketers the solution for increased response, better customer engagement and a better ROI.
Until recently, executing variable data campaigns has been a challenge for marketers as it requires the blending of creative development, database management and technical production teams to fully bring these projects to life.
It's All About The Results
In many cases, the results have been nothing short of spectacular. Double digit responses are easily achieved when the right offer is personally matched based upon consumer preferences.
Please join us on Thursday, April 8th as we welcome Troy Bullock, Vice President Business Development, Digital Media with Tabs Direct.
Troy is responsible for the Variable Data Print Division and has tremendous insight into how this revolutionary print process is breathing new life into the direct marketing industry.
This exciting presentation should be a requirement for anyone who is tired of marginal results and wants to see how the future of direct marketing is unfolding in the 21st century.
Has Your HDMA Membership Lapsed?
It's likely that your membership in the Houston DMA needs to be renewed. Please take a moment to renew your membership today.
Thursday, April 8th, 2010
Polo's Signature Restaurant
11:30am-1:00pm
Where
3800 Southwest Fwy
Houston
77027
Other Maps:
Hosted By
Houston DMA
The Houston Direct Marketing Association HDMA is a professional organization with an interest in the practice, study and teaching of direct marketing
The HDMA offers opportunities to meet some of the most innovative and talented direct marketing leaders in Texas.
HDMA’s mission is to provide their members with informative and educational tools to execute all direct marketing plans.
We keep you informed on the latest trends and changes in the industry.
We offer networking opportunities to meet, share and exchange valuable knowledge with like-minded professionals and direct marketers in the Houston area.
Membership in HDMA is open to direct marketers, advertising agencies, direct marketing agencies, printers, mailhouses, catalogers, retailers and all others who desire to share ideas and work together to promote the industry.
